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How Consumers Use Their Smartphones to Shop
New insights from Google highlight a growing trend of smartphone shopping as part of the wider shopping experience, empowering offline shopping with directions, price checking through to price comparison and in-store availability. Crucially, the research identifies that the actual purchase using a smartphone is just a small percentage of the overall user journey and decision. […]
Read moreGlobal consumer spend on apps will reach £9.7 billion by the end of this year!
A recent IHS report shows that global consumer spend on mobile apps is expected to reach £9.7 billion this year. With the market dominated, in most countries, by Apple and Google taking 85% of the share. Increasingly there is a trend towards free apps to the detriment of ‘paid for’ apps. These free apps include […]
Read moreWindows still dominates desktop web browsing
Both Microsoft and Apple have delivered major announcements this week. The Windows 8 device and the iPad Mini are both important launches for their companies and for the consumer. Both Windows 8 operating system and tablet are hoped to push Microsoft back into the frame after the mobile dominance of Apple. However, a new report from website […]
Read moreBegun, the Tablet wars have
Last night’s launch of the iPad mini has truly ignited the Tablet Wars.The winner is set to be the consumer, with many choices across multiple price points. That will mean more pressure on the site designers to maximise the display across multiple platforms, resolutions and sizes.
Read moreSmall tablets = big engagement
New data from OnSwipe show that mini tablets like the Amazon Kindle Fire and Google’s Nexus 7 are delivering a 20% increase in page views and time spent on site. Whilst mobile site design, that takes into account the small screens on iPhones, has been around a while, they are often for those “need info […]
Read moreUptake of iOS6 reduces mobile development & support costs
Data from Chitika shows a massive adoption in just the first 24 hours that the software was available. The firm said that, within the first day, iOS 6 peaked at more than 15 percent of Web traffic to its mobile ad network, and has remained at that level. Many will be early adopters, that might […]
Read moreAirlines already using Apple’s iOS 6 Passbook
Apple is likely to announce the iPhone 5 next week, with iOS 6, the latest version of the iPhones and iPads operating system, soon afterwards and along with it some great new features. One of these has already been seen in the wild, Apple’s Passbook app, stores digital boarding passes, cinema tickets and loyalty and membership cards, […]
Read moreApple IOS6 will offer smarter in app promotion
At this weeks Apple’s Worldwide Developers Conference (WWDC) a whole slew of exciting new mobile features were announced and set to be released in the autumn as part of iOS6 the latest iteration of the iPhone and iPads operating system. With more than 80% of the user base running (and upgrading to) the last version […]
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