Aspens gear up for growth with new online store
Aspens, the Woodbridge based jewellers, have launched a new retail site to broaden their customer base and product range. The site, designed and built by V4 Technical Ltd, sells over 1,500 items including engagement and wedding rings, pendants, bracelets, watches and other designer ranges. The company has plans to extend this to 4,500 products in the near future.
Aspen’s Managing Director Daniel Moreton explained that “ We chose V4 Technical to be our partner on this important project because they demonstrated that they had the best ecommerce platform for our needs, backed up with excellent technical and design skills. It was important that our new site was both easy to navigate as an online brochure and simple to purchase from. We are now able to update our product range quickly and engage regularly with our customers using seasonal messages and offers.”
Andy Merrill from V4 Technical said “ Aspens came to us with a very clear vision for the online shop that they wanted us to create. Their requirements were for a sophisticated and bespoke website built on an established but expanding platform. V4’s Trifle was a perfect fit. It is easy to use but provides sophisticated product and order management as well as some of the most search engine friendly features found in an ecommerce platform. It is also mobile friendly. Developed in-house, Trifle is our response to off the shelf solutions. We are very excited about the launch and are looking forward to developing the shop further as the online market increases in importance to Aspens as a sales channel.”