How Consumers Use Their Smartphones to Shop
New insights from Google highlight a growing trend of smartphone shopping as part of the wider shopping experience, empowering offline shopping with directions, price checking through to price comparison and in-store availability.
Crucially, the research identifies that the actual purchase using a smartphone is just a small percentage of the overall user journey and decision. Businesses considering mobile commerce, responsive websites or dedicated apps should consider mobile as a supporting platform to other ecommerce and offline channels of purchase as well as a source of revenue in its own right.
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Source: PartSelect.com