Search Engine Optimisation

To succeed in SEO,it  takes a combined approach of matching technical ability, marketing understanding and content creation to optimise all elements together.

Our ultimate aim for SEO is to appeal to, attract and convert customers. To do this we first ensure that our clients’ sites are technically optimised for the search engines and structured for the consumer search.  With the technical elements in place, our focus is then on link development which is greatly empowered through content creation and deployment.

‘Natural’ search positions are no longer the same for every person. The context of a users search, such as mobile location, search history and social connections all play a role in defining the result. We therefore do not report on search rankings and fluctuations. We understand the position is a key factor but not the overall result. A high ranking page with the wrong message or an out of date landing page has little value.

We focus on actionable results and report on monthly changes in SEO related traffic and conversions as a result of our actions.

Of our work, James Ingham Senior Marketing Manager at Intrepid Group commented,

We have been impressed by the work and results delivered from V4. Their understanding of technical SEO, content and wider marketing experience has helped deliver strong results.

Ongoing investment in SEO is crucial for long term success. With Google updating its index regularly, we need to ensure our clients’ sites are better refined and upgraded than their competition.

SEO is part of the marketing mix. We consider SEO as dovetailing with social media and PPC. We  work closely to compliment PPC work and benefit from their campaign learning and can work closely with the social media activity or extend the brief to handle social media strategies and ongoing management.